Custom Touring was previously known as Pannell's Tours which was founded in 1990 by James & Louise Pannell in Knysna, South Africa. Inspired by their passion for travel, they journeyed to many exciting and remote destinations worldwide. They shared their joy of travel with others on their famous escorted tours and built up a loyal client base in South Africa and abroad. In 2013, they were joined by Judy Vos, who brought to the company her extensive travel experience in Europe, Russia, Asia, South America, South Africa and several other African countries. James passed away in 2014 and Louise retired in 2018, at which point Judy took over Pannell's Tours, together with her husband, Graham. They continue to offer escorted tours to exciting and unique destinations and enjoy opening up the world to their clients. In 2019 the name was changed to Custom Touring.